Clay Powered List Building and Multi Channel Outreach Targeting US Ecommerce SMEs

The Challenge

Ecommerce Advocates, a social media agency specialising in Facebook Ads for US based ecommerce SMEs, had no structured list building or outbound process. They needed a scalable system to identify their ideal clients and reach them consistently across multiple channels.

The Approach

Used Clay to build a highly targeted prospect list of ecommerce SME businesses across the US, segmented by niche and buying signals. Set up and ran outreach campaigns to this list, targeting decision makers with messaging tailored to their specific advertising challenges. In parallel, launched a structured Upwork strategy applying the same niche targeting approach, creating two active channels generating consistent outreach volume.

The Results

Early results included inbound enquiries from relevant ecommerce stores and an initial client conversion across both channels, with a scalable list building system in place for continued outreach.

Testimonial

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