The Challenge
At the start of the year, traditionally the slowest period for agency new business, Budai Media needed a fast turnaround lead generation strategy. Competitors had gone quiet. The challenge was to generate qualified leads and close revenue during a period when most agencies see pipeline dry up.
The Approach
Deployed a targeted Upwork outreach strategy, focusing on high intent buyers actively posting on the platform. Combined this with structured CRM management to track every lead, follow up consistently, and ensure no opportunity fell through the cracks. Built a lightweight qualification process to prioritise the highest value prospects and maximise conversion rate.
The Results
$40K in revenue closed in Q1, generated from 40 qualified leads, 8 of which became paying clients, representing a 20% lead to client conversion rate during the slowest period of the year.
Testimonial
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